Instructor Profile

Meet Your Instructor

As the founder of Trakkify, I bring over a decade of experience in high-level analytics and conversion tracking. Having worked with global e-commerce brands and top-tier performance agencies, my mission is to simplify complex tracking ecosystems for marketers worldwide.

  • Google Certified Analytics Expert
  • Meta Marketing Science Partner
  • Managed $50M+ in tracked ad spend

Course Curriculum

A comprehensive roadmap from tracking basics to advanced server-side architecture.

Module 1: GTM Mastery

  • GTM Container Setup & Architecture
  • Data Layer Implementation
  • Advanced Triggers & Variables

Module 2: GA4 Deep Dive

  • Event-Driven Data Models
  • Custom Dimensions & Metrics
  • BigQuery Export & Analysis

Module 3: Meta CAPI

  • Browser vs Server Events
  • Deduplication Mastery
  • Event Match Quality (EMQ) Optimization

Module 4: Server-Side

  • Cloud Run & Stape Setup
  • Cookie Longevity Solutions
  • FPID & First-Party Data Strategy

Why Learn From Trakkify?

Industry-Focused

No fluff. Learn exactly what agencies and brands need in 2024, from Server-Side GTM to advanced data layers.

Hands-on Projects

Build real tracking setups for Shopify, WooCommerce, and Lead Gen sites during the course.

Lifetime Access

The tracking world changes fast. Get lifetime updates to all course materials at no extra cost.